Bikini Clad Girls + Star Wars = Advertising Gold
There's a school of thought in advertising that goal number one is simply to capture people's attention - break from the pack in any way possible - even if it means being shameless or shocking people. Well, it seems the folks at 1690swimwear.com took that lesson to heart in their latest online advertising effort, which features sexy girls in bikinis reading scenes from Star Wars.
Their ploy has certainly worked - the link in this very article being proof of that! Sex certainly sells (did you see the GoDaddy.com ad which featured Danica Patrick showering?), and the company seems to have found a new way to bring sexy fun to the masses. Star Wars plus girls in bikinis equals advertising gold!
While the ad is certainly going to be a viral hit, one has to wonder how many sales it will convert. Most fanboys don't wear bikinis, and as the old joke goes... neither do their fictional girlfriends. Well, if nothing else, this will undoubtedly be a win for the company in the brand awareness category. And hey, at least in this first version of Star Wars.... Han shoots first!
Aug 13, 2009 by Pete
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